The Long Tail

Chris Anderson

This book identifies the fundamental changes to the production and distribution of certain types of niche products brought about by the new economics of digital technology.

Specifically, the book argues that organisations who want to offer specialist products and services no longer need to rely on intermediaries to hold stock, distribute and market on their behalf, which is a situation that often works against those organisations offering small runs of specialist products to small, niche markets.

In publishing for example, authors no longer need to rely on publishers to hold stocks of books and to market them through booksellers, but can undertake all of these things themselves.

This book will be very useful for those organisations that want to market niche products to specific market segments that was previously almost impossible to achieve

Author details:             www.longtail.com

Publisher details:         www.randomhouse.co.uk