The Art of War

Sun Tzu
Foreword by James Clavell

Why would a book written 2,500 years ago by a Chinese general have any relevance to competitive strategy?

The book’s value is from translating its suggestions of how to fight a good war, into how to develop a good competitive positioning.

In particular, Sun Tzu extols the value of good planning and preparation, of using research to identify weak points in competitor’s offerings, in having a flexible response to changing circumstances and in focusing resources to produce specific areas of strength.

This book will be of value to sales and marketing strategists looking for inspiration around competitive strategy

Publisher details:         www.hodder.co.uk