Book Review: The 22 Immutable Laws of Marketing Al Ries & Jack Trout

The 22 Immutable Laws of Marketing

Chris Anderson

This book written by two of the most prolific marketing writers provides a practical guide to marketing strategy, particularly for b2c marketing.

In particular, it stresses the importance of a number of essential laws of marketing

The Law of Leadership – the importance of being first to market

The Law of Perception – that marketing is a battle of customer perceptions, not of products

The Law of Focus – to own a word or an attribute in the mind of the customer

Although generally not thought of as an academic work, it is full of practical advice for the marketer trying to establish a positioning strategy

This book will be of great value to the professional marketer, particularly in the b2c arena

The 22 Immutable Laws of Marketing