Rethinking the Sales Force

Neil Rackham & John R. DeVincentis

Neil Rackham has been responsible for some of the most important books on sales strategy and account management.

In this book, he argues that sales organisations must be re-focused around the creation and capturing of customer value in order to respond to how customers are themselves organised and how they now make buying decisions.

This book will be very useful for sales and marketing directors looking to re-focus their sales organisation in line with changing market and customer requirements.

Author details:             www.neilrackham.com

Publisher details:         www.mcgraw-hill.com