Business & Marketing
The Marketing Imagination *****
Theodore Levitt
The original and best for what marketing is all about.
The 22 Immutable Laws of Marketing *****
Al Ries & Jack Trout
A practical take on marketing – a little book, full of good stuff.
The Long Tail *****
Chris Anderson
Discusses how electronic means of production and distribution have changed the communications / commercial world.
Positioning: The battle for your mind ***
Al Ries & Jack Trout
Further development on ideas in their marketing book.
Principles of Marketing ***
Philip Kotler
If you want a big, fat textbook, this is it!
The Tipping Point ***
Malcolm Gladwell
Discusses how ideas, trends and social behaviours develop.
Organisational Behaviour & Economics
Organizational Psychology *****
Edgar Schein
Analysis of how people interact in an organisational context.
Naked Economics *****
Charles Wheelan
A modern look at how economics can explain how things work.
Rennie Gould
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